Wanting vs. Liking

Two distinct neural systems influencing eating behavior. Wanting is the craving or motivation to seek food, primarily driven by dopamine and often triggered by environmental cues or learned associations. Liking is the pleasure or satisfaction derived from actually eating food, mediated by opioid and endocannabinoid systems, not dopamine. “Wanting” drives food-seeking behavior, while “liking” refers to the immediate sensory enjoyment of eating.