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Incentive salience is a motivational property assigned by the brain to a stimulus, making it attract attention of the individual and and ‘wanted’. According to Incentive Salience Theory of Addiction, this wanting is independent of whether the person likes the stimulus.
| Co-Principal Editors: |
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| Associate Editors: |
Nabila Pervaiz The Center for Nutritional Psychology |
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| Technical Support: |
Tahir Yasin The Center for Nutritional Psychology |
| Psychology: |
Vladimir Hedrih University of Niš, Faculty of Philosophy, Department of Psychology |
| Nutrition and Dietetics: |
Eileen Santana The Center for Nutritional Psychology |
| Nutritional Immunology: |
Emilia Vassiloupolou Department of Nutritional Sciences and Dietetics, School of Health Sciences, International Hellenic University, 57400 Thessaloniki, Greece and Department of Clinical Sciences and Community Health, Università degli Studi di Milano, 20122 Milan, Italy |
