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Health concerns, self-control, and low-calorie food purchasing behavior
The interplay between health perceptions and dietary choices is critical for understanding consumer behavior in nutritional contexts. This study examines how health concerns and nutritional knowledge influence self-control and purchasing habits regarding low-calorie foods.
Data were collected via 320 valid electronic questionnaires completed by participants across diverse regions of China. To analyze relationships among variables, factor analysis was used to calculate composite scores for latent variables, which were then used to assess the study’s hypotheses.
The findings indicated a significant positive relationship between health concerns and self-control, with a standardized coefficient of β = 0.14 (CR = 2.08, p < 0.05, 95% CI [0.01, 0.29]). Additionally, self-control was strongly linked to low-calorie food purchasing behavior, revealing a substantial impact with β = 0.55 (CR = 16.84, p 0.10, 95% CI [−0.18, 0.08]).
Furthermore, an important discovery was that nutritional knowledge played a crucial role in enhancing self-control, with a significant positive association, as indicated by β = 6.87 (CR = 4.76, p < 0.001, 95% CI [3.95, 24.91]). This integration of health concerns, self-control, nutritional knowledge, and consumer behavior provides a comprehensive theoretical framework, expanding the understanding of how these factors collectively influence the purchasing decisions regarding low-calorie foods. [NPID: Perception, purchasing behavior, self-control, dietary choices]
Year: 2026
