Ad libitum is a term used in research to denote “as much or as often as necessary or desired.” For example, in both animal and human experiments, when subjects are provided with “ad libitum,” they are given full access to consume as much as they want.
Ad libitum food intake does not necessarily mean overeating or indicate a lack of self-control. Consumption can vary depending on energy needs, appetite, food availability, eating context, and individual differences. Researchers often use ad libitum meals to investigate satiety, appetite regulation, and the effects of food composition on subsequent intake. In nutritional psychology, understanding these patterns provides insight into the relationship between psychological processes and eating behavior without assuming that unrestricted access leads to the same outcomes for everyone.
In nutritional psychology, ad libitum eating helps researchers examine how people regulate food intake when they can eat freely without a prescribed portion limit. Researchers may measure how much participants consume during a meal or over a specific period, observing how hunger, fullness, food preferences, and environmental cues influence eating behavior. This approach can help distinguish eating driven by physiological hunger from eating influenced by palatability, emotions, or external stimuli, although these factors can overlap.
Author and reviewer
Editorial responsibilityReferences and further reading
- Zijlstra, N., Mars, M., de Wijk, R. A., Westerterp-Plantenga, M. S., & de Graaf, C. (2008). The effect of viscosity on ad libitum food intake. International Journal of Obesity, 32(4), 676–683. https://doi.org/10.1038/sj.ijo.0803776 View source
- Hall, K. D., Ayuketah, A., Brychta, R., et al. (2019). Ultra-processed diets cause excess calorie intake and weight gain: An inpatient randomized controlled trial of ad libitum food intake. Cell Metabolism, 30(1), 67–77.e3. https://doi.org/10.1016/j.cmet.2019.05.008 View source
How to cite this entry
CNP (2026). Ad libitum. In CNP Encyclopedia Editorial Board (Eds.), Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
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