The theory was proposed by Icek Ajzen in 1985. The main idea of this theory is that behaviors are the consequences of intentions. People are able to develop intentions, plan their behavior, and act upon those plans.
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Editorial responsibilityHow to cite this entry
Lyanna Tran. (2025). Theory of Planned Behavior. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
https://www.nutritional-psychology.org/encyclopedia/theory-of-planned-behavior/Know a term that belongs in the Encyclopedia?
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