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In the Theory of Planned Behavior, subjective norms refer to the perceived social pressure to perform or not perform a behavior. The expectations and opinions of significant others, such as family, friends, or society, influence them.
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Editorial responsibilityHow to cite this entry
Lyanna Tran. (2025). Subjective Norms. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
https://www.nutritional-psychology.org/encyclopedia/subjective-norms/Know a term that belongs in the Encyclopedia?
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