Salience

The salience of an object refers to its distinctiveness, prominence, and/or obviousness. In psychology, this term refers to any aspect of an object that makes it noticeable from the rest. Many factors can influence the salience of an object (within NP, usually a food), and the salience of an object can occur not simply because the object itself stands out because of its physical features (i.e., color, size, etc.). Still, rather, salience can be influenced by one’s interests, motivations, and previous experiences. For example, when you decide to purchase a certain car, you notice that car type on the road more often.