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Neuromarketing is a marketing technique that employs sensory stimuli, such as music, visual imagery, and color, to elicit subconscious emotional responses that influence consumer behavior. This approach leverages neuroscience to shape perceptions and drive purchasing decisions, often without consumers’ conscious awareness.
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Written by
The Center for Nutritional Psychology
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CNP Encyclopedia Editorial Board
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The Center for Nutritional Psychology. (2024). Neuromarketing. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
https://www.nutritional-psychology.org/encyclopedia/neuromarketing/
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