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The health halo effect occurs when consumers perceive a product as healthy based on one or a few positive attributes (e.g., “low fat” or “high fiber”) despite the product containing other less healthy components. This effect can lead to overestimating the product’s overall healthiness, affecting purchasing and consumption habits.
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The Center for Nutritional Psychology
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CNP Encyclopedia Editorial Board
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The Center for Nutritional Psychology. (2024). Health Halo Effect. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
https://www.nutritional-psychology.org/encyclopedia/health-halo-effect/
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