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Food marketing refers to the activities and strategies businesses and organizations use to promote, advertise, and sell food products to consumers. It encompasses various techniques, such as advertising, branding, packaging, pricing, and distribution, aimed at influencing consumer behavior and preferences toward specific food products.
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Written by
The Center for Nutritional Psychology
Reviewed by
CNP Encyclopedia Editorial Board
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The Center for Nutritional Psychology. (2024). Food Marketing. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
https://www.nutritional-psychology.org/encyclopedia/food-marketing/
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