Training in cognitive strategies reduces eating and improves food choice

Food elicits several affective responses in us, from sensory (visual, olfactory, etc.) to emotional, which play a key role in influencing product choice and new product adoption. In this literature review by Kaneko et al. (2018), the authors present a detailed summary of the currently employed methods used to evaluate emotional responses to food, organized […]

The Reasoned Action Approach, developed by Martin Fishbein, has established itself as a leading framework for understanding and influencing human social behavior. Central to this approach is the theory of planned behavior, which has garnered extensive empirical validation. Research has demonstrated that behavioral beliefs, normative beliefs, and control beliefs form the foundation for attitudes, subjective […]