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Post-ingestive sensations driving post-ingestive food pleasure: A cross-cultural consumer study comparing Denmark and China
Deurland et. al in 2020 conducted these two in-country consumer studies to compare Chinese and Danish consumers in their post-ingestive drivers of Post-Ingestive Food Pleasure (PIFP), which was defined as a “subjective conscious sensation of pleasure and joy experienced after eating”. The post-ingestive sensations and PIFP of the 48 participants from Denmark and the 53 from China were measured for three hours following consumption of a breakfast meal. Key results revealed perceived Satisfaction, Mental, Overall and Physical wellbeing to be highly influential on PIFP in both countries. The Danish consumers, in particular, perceived appetite-related sensations such as satiety, hunger, desire-to-eat and in-need-of-food to be influential on PIFP. Whereas in China, drivers of FIPF were more vitality-related sensations like energised, relaxation and concentration. There were similarities but also distinct subtleties in the cultural constructs of PIFP in Denmark and in China. Deurland et. al (2020) concluded that food pleasure as a post-ingestive measure provides valuable output. [NPID: interoception, interoceptive awareness, China, Danish, pleasure, vitality, energy, relaxation, concentration, Denmark]
Year: 2020
