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Encyclopedia of Nutritional Psychology

Visual Satiety

Evidence-informed definition Updated July 29, 2025 How to cite this entry

Visual satiety refers to the phenomenon where the pleasantness of a food’s appearance decreases after repeated exposure, even if the taste or smell hasn’t changed. This decline in visual appeal can influence food choices and consumption, as the sight of food becomes less appealing, potentially leading to reduced food intake.

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Written by The Center for Nutritional Psychology
Reviewed by CNP Encyclopedia Editorial Board
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The Center for Nutritional Psychology. (2025). Visual Satiety. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.

https://www.nutritional-psychology.org/encyclopedia/visual-satiety/
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