With a hint of sudachi: Food plating can facilitate the fondness of food

Since the human brain naturally optimizes the contribution of different resources when in pursuit of rewards, Kringelbach et al. (2012) think that food consumption follows a similar cyclical time course to other rewards with stages of expectation, consummation (completion), and satiety (fullness). This article presents an evidence-based multilevel model for the full cycle of dietary […]

Regulatory bodies and nonprofit organizations are interested in learning how different strategies and appeals used in food and public health marketing may affect consumers’ food consumption in a society that is becoming increasingly dieting-conscious. This article by Birau, Hildebrand & Werle (2022) examined how customers worried about their diets respond to rich representations of unhealthy […]