Tasting more than just food: Effect of aesthetic appeal of plate patterns on food perception

This 2021 study explores the effect of food variety on eating via sensory-specific satiety, which is the relative reduction in pleasantness of a food as it is eaten. There was a total of 118 participants, divided into one of four conditions. In each condition, subjects were allowed to eat a specific food item until full. […]

Consumers are interested in eating healthy food, while food manufacturers aim to ensure consumers easily recognize their “healthier” products on store shelves to meet their demands. Understanding the elements that impact how customers perceive the healthiness of food goods is vital for both parties. What makes consumers view one product as healthier than another? What […]