Perceptual salience influences food choices independently of health and taste preferences

The purpose of this 2017 study was to evaluate the relationship between four different psychophysical measurements of sweet taste perception (detection and recognition thresholds, sweet taste intensity and hedonic liking of suprathreshold concentrations) using glucose as the tastant (substance that stimulates the sensation of taste). Another aim was to discover a measure that associates with […]

Overconsumption of sugar-enriched food is a significant contributor to global obesity. This research investigates whether consumers prefer sugar-free products and their willingness to pay (WTP) for them compared to sugar-laden alternatives. Panidi et al. (2025) hypothesized that consumers would exhibit a higher WTP for sugar-free labeled products, mediated by their perceptions of healthiness, tastiness, and […]