Perceptual salience influences food choices independently of health and taste preferences

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While Zijlstra et al. (2009) has observed the impact of food viscosity on food consumption, the team wants to test whether bite size and oral processing time (OPT) also affect people’s intake when food is readily available for eating. There were 7 test conditions in total, including small (about 5g) or large (~15g) bite sizes. […]

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