Navigation
Masculinity matters for meat consumption: an examination of self-rated gender typicality, meat consumption, and veg*nism in Australian men and women
Men consume more meat than women, according to prior studies. Stanley, Day & Brown (2023) investigated the degree to which variations in meat intake intentions and behaviors are explained by self-rated gender typicality. Men and women (n = 4897) participated in an online survey about their attitudes and preferences regarding meat consumption and abstinence, as well as their self-rated gender typicality (the degree to which men and women view themselves as being typically masculine and feminine, respectively). Analysis of the results revealed that males who identified as more masculine were less likely to reduce their meat intake or contemplate becoming vegetarians. They were more likely to believe that eating meat is natural. Furthermore, men and those (regardless of gender) with more gender-typical self-ratings viewed meat as necessary, natural, and nice. The authors comment that gender disparities in meat intake behaviors may be related to self-rated gender typicality. If diet-related appeals for adopting low- or no-meat diets take into account the connections between gender and identity, they may be more successful. It could be beneficial to encourage meat reduction by fostering acceptance of alternative masculinities and creating advertising for masculinity-friendly plant-based diets. [NPID: Meat consumption, masculinity, femininity, gender differences, gender typicality, gender identity, vegetarianism]
Year: 2023
