Is sweet taste perception associated with sweet food liking and intake?

Visual input impacts our perception of taste so much that it plays a key role in our overall appreciation of daily life, as evidenced by appetite scientific research. In this study by Kokaji & Nakatani (2021), the authors investigated the impact of visual data resulting from food presented on a plate on stimulating a multifaceted […]

While there is evidence that customers are influenced by the ambient scents in retail stores and restaurants, Singh et al. (2019) wanted to discover the impact of the restaurant waiting staff’s scent on customer perception and behavior, specifically on menu choice, flavor perception, overall liking of meal items, meal satisfaction, amount consumed, and tip amount […]