How communications that portray unhealthy food consumption reduce food intake among dieters

This 2021 study explores the effect of food variety on eating via sensory-specific satiety, which is the relative reduction in pleasantness of a food as it is eaten. There was a total of 118 participants, divided into one of four conditions. In each condition, subjects were allowed to eat a specific food item until full. […]

Since food appearance, particularly its colour, influences flavor perception, this 2020 study utilized the power of virtual-reality (VR) technology to assess whether changing the milkiness of coffee through VR can affect perceived flavor and liking. Thirty-two UK consumers were given four samples of black cold brew coffee at 4% and 8% sugar concentration while wearing […]