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Hedonic hunger: a new dimension of appetite?
Lowe & Butyrn (2007) discuss the phenomenon called hedonic hunger, which is the elevated appetite a person feels due to the food environment. The psychological effect of hedonic hunger is said to be similar to that felt when undertaking activities such as compulsive gambling and drug use. The drive for pleasure (hedonism) is increased. It had been assumed that when a normal-weight individual tries to restrict food intake in order to lose or maintain weight, the irregular appetite is due to the dys-homeostasis (imbalance in diet-related systems) induced by the diet. However, the writers of this article review studies that may suggest that the deviation in appetite levels are more likely to be a result of hedonic hunger (eating less than wanted rather than less than required). This report also describes the Power of Food Scale (PFS), a measure of individual variation in appetitive responsiveness to rewarding properties of the food environment. According to preliminary evidence, this measure is valid and reliable, and when combined with altering food availability and modifying palatability, could be a promising approach to studying hedonic hunger. [NPID: behavior, hedonic hunger, food environment, addiction, compulsion, reward, palatability]
Year: 2007
