Estimating family shopping behavior: A multi‐perspective approach to understanding grocery shopping

This study by Hummel et al. (2024) explored the weekly shopping behaviors of young families through a multi-perspective framework that incorporated psychological personality traits, situational factors, and socio-demographic characteristics to better understand food purchasing decisions. Over four weeks, data were collected from 60 shoppers and their families, resulting in 217 recorded purchases using questionnaires and receipt analysis. The results revealed that both personality traits and socio-demographic factors are strong predictors of food purchasing patterns. The findings highlight the complexity of consumer behavior, emphasize the importance of using multi-perspective approaches, and offer guidance for developing strategies aimed at promoting healthier shopping habits among young families. [NPID: Shopping behavior, young families, food purchases, personality traits, situational influences, healthy shopping, consumer behavior, purchasing patterns]

Year: 2024

Reference: Hummel, G., Nützel, A., Eder, C., Strubich, P. T., & Stroebele‐Benschop, N. (2024). Estimating family shopping behavior: A multi‐perspective approach to understanding grocery shopping. Family and Consumer Sciences Research Journal, 53(2), 88–107. https://doi.org/10.1111/fcsr.12536