Eating with our ears: Assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences

Spence (2015) explains how the sounds that you hear when consuming foods and drinks are critical to your experience and enjoyment. This can be the sound made by chewing and biting, while the texture of the food may also be important. Just listen to those crispy, crunchy and crackling noises. It is the synchronization of such eating sounds with the act of feeding that can alter the consumer’s experience of what they think they are eating, according to a rising number of studies. [NPID: perception, sound, hearing, chewing, biting, texture, crispy, crunching, cracking]

Year: 2015

Reference: Spence, Charles. (2015). Eating with our ears: Assessing the importance of the sounds of consumption to our perception and enjoyment of multisensory flavour experiences. Flavour. 4. 3. 10.1186/2044-7248-4-3.

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