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Social media as a driver of obesity in children and adolescents (Aged 6-18 Years): It is time for regulatory action
The prevalence of obesity among children and adolescents is a growing concern in China and across the globe, with observable health effects manifesting during childhood. This analysis emphasizes the significant role social media plays as a modifiable factor contributing to obesity. Functions of these platforms can promote sedentary lifestyles, digital marketing of unhealthy foods, sleep disruption, negative body image, distress from cyberbullying, and a reward system that encourages extended use of devices.
To combat childhood obesity effectively, the authors contend that it is essential to incorporate appropriate social media regulations into prevention strategies. They present four primary arguments to support this position. First, there is a critical need for age-sensitive governance of digital food marketing and the persuasive design of social media platforms. Second, regulatory measures should account for varying developmental stages and the social contexts in which children operate. Third, while AI-driven moderation could be helpful for enforcement, it must be accompanied by appropriate safeguards. Finally, the role of regulation should enhance existing interventions rather than replace them, particularly in terms of school education, family involvement, and the promotion of healthier technology designs.
This viewpoint is directed at an audience that includes public health professionals, clinicians, policymakers, regulators, educators, and advocates for child health, both in China and internationally. [Obesity, social media, screens, childhood, digital food marketing]
Year: 2026
