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Injunctive social norms reflect what most group members think they should do (i.e., ‘you should eat more vegetables’). Thus, an injunctive norm involves one’s perception of what most others think they should do.
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The Center for Nutritional Psychology
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CNP Encyclopedia Editorial Board
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The Center for Nutritional Psychology. (2024). Injunctive Norms. In Encyclopedia of Nutritional Psychology. The Center for Nutritional Psychology.
https://www.nutritional-psychology.org/encyclopedia/injunctive-norms/
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